POPPYPEACH Health Food Eatery

We recently added another gorgeous commercial project to our portfolio and wanted to share a little bit of the journey with you. It all started with these two lovely ladies…

Angie (on the left) was our very first residential interior design client. We worked with her and her husband Ryan way back in 2013/14 designing their beautiful family home, and went on to help with her future renovations and additions to the house. Kayla (on the right) was Angie’s much-loved nanny helping Angie with her four kids, including cooking for them, which is when the two discovered they shared a love of healthy, delicious food. You can read more about their story here.

When Angie no longer needed Kayla’s help at home she was devastated at the thought of no longer having her in their lives, so when the opportunity was presented to her to lease one of the brand new spaces in the Tamahere village she jumped at it. Angie decided to open a whole food eatery where Kayla could continue to create her healthy food and drinks, not just for the family, but for the whole village (and beyond).

This is where we come in. Angie got in touch back in November 2020 and asked if we would be willing to design the space, the catch being that she wanted to start the fit out late January 2021. That is a very tight turnaround at an especially busy time of year, and we had the added challenge of distance between us. On the positive side we knew Angie really well, we knew her style and she knew and trusted us, how could we say no?!

The building was an empty shell, an actual blank canvas. We knew we could design the interior and the spatial plan, but how were we going to pull off the install in that time frame when we were 3 1/2 hours drive away? The solution came in the form of Courtenay from Table Talks. She is local to Hamilton and experienced in hospitality design and fit outs. She kindly agreed to project manage our design along with Angie, and so it began.

Angie gave us a really clear and concise brief. She provided us with the images above explaining that she wanted clean, fresh and timeless, but also fun and quirky. She loved the brightness of the image on the right and wanted to include a place in the eatery that would be instagram-able and instantly recognisable when people saw it.

These images above are some of our inspiration that we pinned to a Pinterest board. We knew with all of the straight lines and hard, industrial materials in the building that we wanted to add softness with lots of curves. We knew Angie wasn’t afraid of colour and we loved the combination of pink and red in the first image. With smoothies, brekky bowls and salads (among other things) on the menu, those colours evoked vibrancy, freshness, juiciness and fun.

Angie had chosen the name POPPYPEACH for her eatery and needed branding, and it was important that it tie in with our design. So we put her in touch with our friend Suné Malot - Cirque Du Suné - whose graphic design skills are second to none! Let us show you what a genius she is… Suné listened to our ideas and used our images above to create the branding for POPPYPEACH. We’ve taken the liberty of missing a few steps out so as not to make this blog post even longer, but this will give you a really good idea of how her design came together…

This clever brand design could then be applied to many different aspects of the business, like the takeaway cups…

And the back wall of our seating nook - the Instagram-able moment…

photo: Ash Muir

In our original spatial plan we allocated more space in the seating area, but Angie explained that they really needed more room in the kitchen for all of the prepping. Because a lot of the customers would be grabbing healthy take-aways, or a quick healthy bite in between busy meetings, appointments and after-school activities, they could afford to have slightly less seating space - “goodness on the go”.

Plan 1

Plan 2

Part of our design process was to create 3D renders of the space so that Angie could clearly see how it would look and make changes before any building or installation. These would’ve also been helpful to Courtenay who was in charge of bringing our vision to a reality. You can see more of the renders here.

One of the challenges of the design was how to create an easy, clear and orderly flow into the eatery and up to the counter, so we designed the central dining banquette seat to have a high back that zoned the seating and ordering areas, and created a sort of passageway up to the counter.

The lower walls are kept white creating the light, bright environment Angie wanted and providing a nice contrast to the bright colours. The ceilings were painted a soft pink providing a faint glow and warmth, bringing those high ceilings down slightly for a more cosy, inviting feel. Here are a few photos of the finished space and you can see more in our portfolio

photo: Ash Muir

photo: Ash Muir

photo: Ash Muir

photo: Ash Muir

We are so thrilled with how incredible the space looks and we encourage you all to visit when you’re in Hamilton. Check out the POPPYPEACH website and their delicious menu, and follow them on Instagram.

Thanks so much to Angie for allowing us to be part of your adventure, you’re amazing! Thanks also to Courtenay of Table Talks, and Suné of Cirque Du Suné for your outstanding work. Have a peachy day everyone xx